The Story Behind the Brew

Let's start with a confession.


I never planned to work in coffee.

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I'm Sara. Ecuadorian-Canadian. Economist. My plan was public policy, for life.

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Then a course changed things: "How to Tell Stories Through Coffee."


It was meant to be a hobby. Maybe a tiny café someday. Thirty years from now, at least, haha.

 
Instead, I got hooked on the industry.

I read. I studied. I chased anyone who'd talk coffee.
 
After nine years in Canada, I came to my second home. To Ecuador, where I've drunk coffee since I was eight.
 
Now I learn on the ground, from producers, baristas and roasters. Their wins. Their struggles.

 

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